Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Youth Zone Legacy Network

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Launched in 2010, the Youth Zone Legacy Network was established in partnership with the 2010 World Cup Local Organising Committee to ensure sustainable impact of the 2010 World Cup in the lives of South African youths. There are 13 Youth Zones in three countries - South Africa, Zimbabwe, and Mozambique - with programming focusing around football, life skills, and computer literacy, though both face-to-face and virtual interactions. The initiative is implemented by Idasa in collaboration with the Foundation for a Safe South Africa (FSSA).

Communication Strategies

Youth Zones are established in disadvantaged communities, and are twinned in cross-cultural learning partnerships. Each Youth Zone has a senior football team with all senior players expected to be coaches or volunteers. Organisers say gender equity is imperative throughout the programme and 50/50 split of boys’ and girls' participation is being pursued. The football focus works to build the capacity of grassroots teams and support them with football equipment, coaching and organisational growth.

The initiative's computer literacy/ information technology (IT) component is designed to teach youth how to use a computer and provide Youth Zone members with internet access so they can have all the educational benefits of the internet, often in areas where there are no libraries or access to information. The life skills component focuses on building skills to help make individuals more successful in life, such as good communication, conflict resolution, teamwork, responsibility, healthy behaviour and leadership.

In addition, each community is encouraged to launch three "organic" projects with their own initiative. Organisers say some of these projects include netball, cultural initiatives, HIV/AIDS programmes, a gymnasium, English training, and entrepreneurship. The goal of these projects is to create an enabling environment where youths have the self-belief and confidence to take risks and be creative.

Organisers say once real-life friendships have been established and computer literacy is in place, the focus shifts to a virtual community, where besides Skype, Facebook, and email, participants interact via the Youth Zone website. Here they are encouraged to blog, upload photos, chat and share their stories and experiences.

Development Issues

Youth and sport

Partners

Idasa, Foundation for a Safe South Africa (FSSA).

Sources

Idasa website and Youth Zone website on August 15 2011.