Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Information Village Project - India

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The Information Village Project, of the M S Swaminathan Research Foundation, linked ten villages near Pondicherry, India with computers, providing information on such aspects as health, crops, weather, and fishing conditions. These new technology tools are empowering everyone with knowledge and opportunity by an inclusive use of local languages and a multimedia format that allows all to participate.
Communication Strategies
The Information Village Project has connected the villages by a hybrid wired and wireless network-consisting of PCs, telephones, VHF duplex radio devices and email connectivity through dial-up telephone lines - that facilitates both voice and data transfer, and have enabled the villagers to get information that they need and can use. The entire project draws its sustenance from the holistic philosophy of Swaminathan, which emphasises an integrated pro-poor, pro-women, pro-Nature orientation to development and community ownership of technological tools against personal or family ownership, and encourages collective action for spread of technology. The bottom up exercise involves local volunteers to gather information, feed it into an Intranet and provide access through nodes in different villages. Value addition to the raw information, use of the local language (Tamil) and multimedia (to facilitate illiterate users) and participation by local people right from the beginning are the noteworthy features of the project. Most of the operators and volunteers providing primary information are women, thus giving them status and influence. All centres came up because of demands made by the community.
Information provided in the village knowledge centres is locale specific and relates to prices of agricultural inputs (such as seeds, fertilizers, pesticides) and outputs (rice, vegetables), market (potential for export), entitlement (the multitude of schemes of the central and state governments, banks), health care (availability of doctors and paramedics in nearby hospitals, women's diseases), cattle diseases, transport (road conditions, cancellation of bus trips), weather (appropriate time for sowing, areas of abundant fish catch, wave heights in the sea), etc. Unique to the project is the fact that most information is collected and fed in by the local community itself. The centres are operated by local volunteers.
Development Issues
Technology, Economic Development, Rights.
Key Points
In most villages, there are no telephone lines and there are frequent power breakdowns. The project uses hybrid wired and wireless communication links using telephones at one end and Motorola VHF dupleix devices at the other, and by using solar power in conjunction with the mains.
In a caste-based society, it is not easy to spread an egaliterian ethos. The project was able to gain working space for the village information centres from a Panchayat (local government) office, a private individual's home and even a temple. They were able to overcome the temple' normal rules and allow Dalit (lowest caste) people and women in their monthly periods to enter and use the informtion centre located in the temple.

MSSRF won the Stockholm Challenge Award in 2001 for this project.
Partners

IDRC, Ottawa, Canada; Government of Pondicherry.

Sources

MSSRF's Stockholm Challenge Award application and a letter sent from MSSRF to The Communication Initiative 10/18/01.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

I really very happy to know that this type of work is going in India.
Sir , we are currently doing PG --IT in agriculture. What type of work we could handle after this course and how we are useful in this field ,this kind of questions are not clear .WE are the agricultural graduates learning IT course.
If you please through light on it then it will be very help to us about our future.