Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Youth Records Old Wisdom - Jamaica

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The history of Jamaica's ageing population is recorded by students, creating museum treasures while fostering friendship & respect between youth & the elderly.
Communication Strategies
This school-based project used interpersonal communication & community involvement to capture part of Jamaica's history before it was lost forever. Personal contact between young people & the ageing population had a two-fold effect: It gave Jamaica's youth great respect for the excellent memory & subsequent history of this segment of the community & it restored the pride of ageing for the elderly. The use of tape recorders served to "bridge the opening gap in comprehension between young urban & aged rural", leaving valuable resources for future generations & a trail of new friendships.
Development Issues
Ageing, Youth, Population, Education
Key Points
This project evolved out of the knowledge that "modernization has emphasized the education of the young & relegated many older people into a kind of second-class citizenship, unable to cope with new tecknology". Under the supervision of teachers, children from urban schools were given tape recorders and sent to remote rural areas to meet & record elderly community members who stored much of the traditional culture in their memories. Legends, songs, dances, children's games, diet & roles in society were some of the recollections passed on to youths who then understood that their sophisticated urban sytle was not necessarily the best way to live. Although the project was expensive due to the cost of tape recorders, tapes & a system of archiving, the end product of valuable resources now treasured in the national museum was well worth the cost. The new friendships and rectified false impressions about ageing & traditional national culture/values was also a welcome by-product of the project.
Sources

The UN Compendium of Community Programmes for Older Persons in Newly Ageing Countries Website

Compiled by Dr.Ken Tout, Consultant, ConsultAge, United Kingdom, 1999

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

I really couldnt find anythig on how the communication is today.