Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Active In Alternative Roles - China/Hong Kong

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Through a programme involving training, rewards & community support, alternative roles are found for the ageing segment of society in Hong Kong & China.
Communication Strategies
Awareness of a growing ageing population displaced from their traditional roles of helping in the multigenerational household, stimulated interpersonal communication & community participation to integrate elders into the new urban society. In addition, Hong Kong created a reward system to show appreciation & respect for those who chose to volunteer their time.
Development Issues
Ageing, Population, Economic Development
Key Points
With many families in rural China moving into the city, there exists an opportunity for elderly community members to find employment on the small plots of land left behind. In cities, elderly people are found teaching calligraphy, literacy classes & music. In addition, they are using their skills & experience to train others in agriculture & engineering. "In large cities it is estimated that up to 30% of older people are actively involved in organized community work". As in western culture, many women have returned to the workforce creating opportunites for the elderly to take over the household duties & help with the family. In Hong Kong a reward system was established for elderly volunteers to show appreciation & respect. Called a Life Enrichment Award, there are gold, silver & bronze medals & a diamond Elderly Volunteer Award depending on the hours & type of volunteer service. "Rewards cover action from home care to skills training to aid for disaster victims".
Partners

The UN

Sources

The UN Compendium of Community Programmes for Older Persons in Newly Ageing Countries Website

Compiled by Dr.Ken Tout, Consultant, ConsultAge, United Kingdom, 1999