Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Basic Development Needs (BDN) Programme - Cairo, Egypt

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The Egyptian NGO Health and Environmental Education Association (HEEA) is working with the World Health Organization (WHO)/Regional Office for the Eastern Mediterranean (EMRO) to address basic development needs in a semi-rural, high-poverty pocket of Cairo called Ezbet Kamal Ramzy. First implemented in 2001, the Basic Development Needs (BDN) Programme involves asking community members in this town of 5,000 people to elect representatives who will build community links to address some of the problems afflicting this severely deprived area.
Communication Strategies
Organisers began work by asking the Ezbet Kamal Ramzy community to elect community representatives (CR) - one male and one female - for each block. 90% of the volunteers were women; a few young men also volunteered. A community survey was initiated to assess the community needs as well as individual families' needs.

Weekly meetings were held with the CRs; monthly meetings were held with the village development committee (VDC). A technical support team (TST) was convened by the head of the district. This team included directors of health, social affairs, education, water & sanitation, electricity, elected representatives, a media person, and representatives of the HEEA and VDC. HEEA trained CRs in health and environmental issues.

Partnerships established through this programme have facilitated the following: literacy classes (for 85 adults in 5 classes); small loans and revolving funds; a community school (for 7 school drop-outs); the issuing of identity cards (for 850 people) and birth certificates (for 900 people).
Development Issues
Community Participation, Health, Environment, Education, Economic Development, Youth.
Key Points
The project was first initiated in Alexandria in 1998. In Ezbet Kamal Ramzy, approximately 30 CRs are still active as of this writing.

The District Head of El-Marg suggested that HEEA direct its efforts to Esbet Kamal Ramzy (EKR), one of the most deprived areas in El-Marg. Furthermore, the community had in the past worked on community initiatives and had a community development association willing to cooperate.
Partners

HEEA; WHO/EMRO; Danida; Ministry of Health and Population, El-Marg District; Adult & Literacy Education Organization; Ministry of Education.

Sources

Letters sent from Dr. Salma Galal to The Communication Initiative on February 25, April 2, and June 5 2003.