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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Media Strategy - DANIDA

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A strategy for developing communication that helps create public participation and viable projects within the context of “free press” as an essential component of a democratic society. It is based on the observation and opinion that relief organisations do not extend enough support to media in developing countries.
Communication Strategies

The activities focus on supporting the media sector in developing countries, including print and radio projects, education and training of journalists and the establishment of independent press and media centers. This includes “spreading the word”, strengthening public participation, and communicating knowledge in a way that allows a group to feel empowered and become involved in the issue. Other communication genres include cartoons, soap operas, and theatre.
Development Issues

Economic development, political development, media development, strategy, rights.
Key Points

The strategy promotes: respect of human rights; good conduct of government; improvement of civil society; awareness of the cultural importance of the media; and a political forum benefiting the process of democratization. The Danish School of Journalism has contributed, providing students with “critical journalism” skills such as verification of information, narrative techniques, rules of integrity and responsibility, and reception orientation of messages.
Sources

Danida's Media Strategy, written by Finn Rasmussen and Thomas Tufte. Click here for full article.