Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Packed With Love

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In May 2009, the United States (US)-based Catholic Medical Mission Board (CMMB) launched an interactive website to encourage participation in its overseas medical donation programme, Packed With Love.
Communication Strategies

The Packed with Love campaign uses information and communication technology (ICT) to educate people about the critical healthcare needs that exist around the world, and to engage people in generous actions by personalising a potentially abstract need.

 

Specifically, visitors to the Packed with Love website may first watch a video that communicates - through words and imagery - that "love is helping those in need". In order to be part of CMMB's mission of providing vaccines, insecticide-treated nets (ITNs), antibiotics, bandages, and many other types of medical aid, visitors to the site are encouraged to include their name and email. Their name will then be included on a "message of love" list included within actual medical shipments delivered internationally by CMMB throughout the year. The ongoing effort to involve the greater public in CMMB's life-saving programme is strengthened by the fact that those who join the campaign will be updated, via email, on the journey of the particular shipment with which their name is associated, and the impact the shipment has on those it reaches.

Development Issues

Access to Medicines.

Key Points

In the fiscal year ending September 30 2008, CMMB sent 556 shipments of medicines and medical supplies worth nearly US$190 million dollars, free of charge and without discrimination, to hospitals, clinics, and missions in 40 countries and 5 regions. Over the last 5 years, CMMB shipments have totaled over US$800 million. Since 1928, CMMB's medical donation programme has distributed over US$1.7 billion of medicines and medical equipment.

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