Rolling Editorial Office - Denmark
As a part of a campaign called "The Press in Democracy - Democracy in the Press," the Newspaper in Education (NIE) division of the Danish Newspaper Publishers' Association put together a rolling editorial office in a bus that took a real newspaper experience to 16-year-old youth in ten towns throughout Denmark between September 17 and 30, 2001. The purpose of the project was to inspire young people to ask questions about issues significant to local society, expressing their own opinions and taking action to change things.
Communication Strategies
One class from each town spent an entire day on the bus producing two pages in the local newspaper with the guidance of an NIE administrator. Specifically, the students shared their stories with NIE coaches, who worked to help make the stories attractive to the readers. For one of their pages, most classes produced an alternative front page, which was placed somewhere within the newspaper. One class's page was printed on the actual front page of the newspaper.
Before the visit, NIE found and choose ten newspapers and ten classes of 16-year-old students to participate. In June 2001, NIE invited contact persons from the newspapers and the teachers to a meeting to introduce the project, to disseminate teaching materials about journalism, and to communicate about how the project would be carried out. NIE then continued to communicate via email to work out details, such as how teachers were progressing with fostering research, story writing, and photography in the weeks before the bus visit.
Apple computers then installed 12 computers in the bus free of charge, also providing technical help every morning in the first five towns. NIE visited each of the ten towns to find a central place where the bus could park for a full day - and sought official permission to do so. Connection with the internet was established through nearby shops. The bus was decorated to appeal to young people. The Danish Minister of Education sent off the bus from the square in front of the Parliament.
Before the visit, NIE found and choose ten newspapers and ten classes of 16-year-old students to participate. In June 2001, NIE invited contact persons from the newspapers and the teachers to a meeting to introduce the project, to disseminate teaching materials about journalism, and to communicate about how the project would be carried out. NIE then continued to communicate via email to work out details, such as how teachers were progressing with fostering research, story writing, and photography in the weeks before the bus visit.
Apple computers then installed 12 computers in the bus free of charge, also providing technical help every morning in the first five towns. NIE visited each of the ten towns to find a central place where the bus could park for a full day - and sought official permission to do so. Connection with the internet was established through nearby shops. The bus was decorated to appeal to young people. The Danish Minister of Education sent off the bus from the square in front of the Parliament.
Development Issues
Political Development, Youth.
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