Tobacco Warning Labels [factsheet]

The Framework Convention Alliance (FCA) has produced this fact sheet designed for policymakers, non-governmental organisations (NGOs), journalists and others interested in tobacco. This is one of a series of tobacco-related fact sheets that provide summaries of current research, responses to common industry arguments, give guidance on the relevant sections of the global tobacco treaty (the FCTC) and provide sources for more information.

The Warning Labels fact sheet contains 3 pages of information and statistics on how to create effective warning labels for cigarette packages and tobacco-industry marketing materials. Information includes:

• How to implement the FCTC, which states that warning messages should cover 50% of a packages display surface
• What makes an effective warning label, including using size, imagery and rotation of messages
• Advice for using images to reach children and smokers, who are exposed to the messages frequently
• Advice on sizing of messages, suggesting that 80% of the package front contain warning messages
• Industry arguments and rebuttals, with advice on how to handle industry arguments against warning labels

Click here to learn more about FCA tobacco fact sheets.