Health
Health action with informed and engaged societies
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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Youth Whispers - Egypt

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A 20 minute television programme on youth issues has been developed by UNICEF and the Egyptian AIDS Society and broadcast weekly on Alexandria's Channel Five.
Communication Strategies

The programme was named "Youth Whispers". Its main theme is to give opportunities to young people in identifying and voicing views on issues of concern for them. Also increased community awareness of issues of concern for adolescence and youth and to make sure they are better informed and better equipped. The first episode was aired on Monday July 19th, 1999 and is being aired every Monday. Focus groups suggested what the youth want to know and the first episode highlighted that. Format includes interviews, live tapings of youth and parent focus groups, and quiz questions promoting change in behaviour which offer a prize for the correct answer.
Development Issues

Youth, education, HIV/AIDS, health and nutrition, community awareness, rights.
Key Points

All answers for all the quiz questions are sent to the Egyptian AIDS Society in Alexandria (this way people who were not aware of the existence of an AIDS Society are introduced to its existence). The agreement with the Egyptian AIDS Society and Channel five is for twenty episodes and several radio programmes.
Partners



UNICEF, Egyptian AIDS Society, Alexandria's Channel Five.

Sources

Informational letter from Ibrahim El-Kerdany forwarded to The Communication Initiative.