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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Peer Education at the Worksite - Kenya

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This project began in 1993 through Aids Control and Prevention (AIDSCAP) using the premise that major social behavioral change is influenced in the workplace. The purpose of the project was to decrease the high risk sexual behaviors of male and female workers. This goal was reached with the creation of a workplace environment supporting prevention programmes, implementing behaviour change communication intervention through peer education, and strengthening condom distribution with outlets in the workplace.
Communication Strategies

Peer education was the main focus of the campaign. Introductory meetings orientation, and seminars were provided for management staff. 375 peer educators were trained. Folk media was utilized, with drama, poetry, folk dances, and puppet shows. Over 2,000 copies of printed materials were distributed to sites. 100 condom dispensers were installed.
Development Issues

HIV/AIDS, peer education, STDs, family planning
Key Points

The project targeted a workforce population of 24,000 men and women in Kenya in 17 work sites. The use of peer education in conjunction with management support, folk media, print materials support and condom distribution allowed for complementation and support of safer sexual practice guidelines and enforced positive behavioral change. Some of the sites showed initial resistance to the project due to lack of knowledge, but came to appreciate and support it after training.
Sources

Family Health International AIDS Control and Prevention Project - Final Report for the AIDSCAP Program in Kenya. September 1992 to December 1997 pages 70-75. A project funded by USAID.