Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Desh Paradesh (Country and Abroad)

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Launched in March 2005, the regionally focused radio programme Desh Paradesh (Country and Abroad) aims to integrate entertainment with messages designed for mobile and migrating populations from Nepal to reduce HIV/AIDS stigma and discrimination.
Communication Strategies
Desh Paradesh (Country and Abroad) is a regional radio programme created as part of a Nepal/India Safe Migration Initiative conducted in co-ordination with the United States Agency for International Development (USAID) and Family Health International (FHI) in India for Nepali labour migrants and their families living in Mumbai. The 30-minute radio drama and audio magazine show offers a mix of drama, song, voices from the field, messages to families and a radio magazine that features interviews and discussion from Far Western Nepal and Mumbai, India.

Desh Paradesh is produced in Nepal and uses satellite technology to reach Nepali migrant audiences in destination communities outside of the country. The programme is aired through Radio Nepal's national and regional broadcasting stations, and local FM stations in Far Western Nepal.

Digital Broadcast Initiative/Equal Access developed the radio programme in collaboration with the local beneficiary groups. Communication Corner and producers in Far West Nepal and Mumbai designed and produced the show jointly, with technical oversight provided by Content Advisory Group in Nepal.
Development Issues
HIV/AIDS
Key Points
The radio show was developed in response to research from Far Western Nepal that showed HIV prevalence is higher in mobile and migrating populations. In particular, Nepali men who had returned from Mumbai and Maharashtra State in India had higher rates of HIV infection. According to FHI, there was a clear need for an intervention that targeted Nepali men at both source and destination communities and the availability of satellite technology provided the opportunity to use mass media for HIV/AIDS prevention programs.
Partners

USAID, FHI

Sources

FHI Nepal website, February 21 2006.