Health Marketing Basics

From the Introduction:

"Health marketing and communication is an emerging field that draws from traditional marketing theories and principles. Health marketing is defined as creating, communication and delivering health information and interventions using customer-centered and science based strategies to protect and promote the health of diverse populations."

This online resource includes:

• Marketing
• Marketing Mix - the 'four Ps':
  1. Product: the item, good or service that is being provided that delivers benefits to those who consume it; includes quality, packaging, design and brand name
  2. Price: monetary and non-monetary costs to the market
  3. Place: channels and locations where the product can be obtained
  4. Promotion: direct communication, publicity and advertising
• A Traditional Marketing Example
• A Health Marketing Example
• Marketing and Exchange
• Choosing a Target Market - There are several important steps in choosing a target market:
  1. Define the market
  2. Segment the market
  3. Analyse each segment