Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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World Laughter Pledge

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Launched in August 2008, this is a global initiative founded in Europe and Africa for spreading peace, love, and joy. It was initiated by World Laughter Master Belachew Girma (Laughter Therapist in Ethiopia and world record holder for continuous laughter at over 3 hours) and World Laugher Robin Graham (United Kingdom (UK)-based Therapist and co-founder of The Laughter Network). The pledge aims to get people of the world laughing every morning, for a few seconds or a few minutes, to send a wave of laughter around the world. The goal is to use laughter as a tool to improve health and happiness, bring people together, and encourage positive thinking and creativity.
Communication Strategies

This initiative draws on the power of experiencing joy and levity with others to dissolve tensions within and between people that can lead to pain and strife. Every morning, everyone - anywhere - is asked to join in, wherever they are, on their own or in groups. The idea is that friends and family who live apart can link with laughter and remember each other.

An interactive website is used to communicate with those interested in saying "yes!" to the World Laughter Pledge, noting dates and locations for planned group laugh events. Also, details are provided about the strategy behind facilitating laughter; for instance, training sessions explore how to spur laughter even in serious and somber situations. (Belachew is living testament that people can laugh despite adversity. His wife was HIV-positive and died some years ago, and his business was destroyed twice - by fire and by flood. Yet he has established the Ethiopian Laughter Day with support from his government and uses laughter as a tool for healing.) The website is also a place for those who have participated, such as a group of over 200 girls at Kasturbha Gandhi Balika Vidiayala Hostel in India, to share their experiences.

Development Issues

Conflict, Health.

Key Points

Organisers explain that, "with laughter we can be happier and healthier and less stressed, with greater clarity, creativity and calmness to enable us to face life's challenges more effectively. And laughter is a 'Diplomacy Pass Key' which can promote peace and joy." For more on the therapeutic benefits of laughter, click here.

Sources

Emails from Robin Graham to The Communication Initiative on August 22 2008 and January 25 2010; and World Laughter Pledge website on September 24 2008.

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