Barrier Analysis Training

From the Barrier Analysis website: “Barrier Analysis is a rapid assessment tool used in community health and other community development projects to identify behavioral determinants associated with a particular behavior so that more effective behavior change communication messages, strategies and supporting activities (e.g., creating support groups, changing community norms, creating alternative activities) can be developed. It focuses on eight determinants: perceived susceptibility, perceived severity, perceived action efficacy, perceived self-efficacy, cues for action, perceived social acceptability, perception of Divine will, and positive and negative attributes of the behavior.

Barrier Analysis can be used at the start of a behavior change program to determine key messages and activities for intervention. It can also be used in an ongoing program focusing on behaviors that have not changed very much despite repeated efforts, in order to understand what is keeping people from making a particular change.

Food for the Hungry developed this approach to identifying overcoming barriers with the help and funding of CORE, as well as many local health promoters in developing countries."

The website training guide contains: background information; an introduction; how to organise a field practicum; training objectives; an explanation of barrier analysis in steps; an explanation of behaviour change theory; a section on four important factors contributing to change; a doer/non-doer analysis; the BEHAVE framework; a seeing the need section; an illustrative story with questions; a determinants section with subsections on a perceived susceptibility and severity and cues for action, among others; and the seven steps in carrying out Barrier Analysis with examples and exercises, including:

1. Defining the goal, behaviour, and group
   
2. Developing the behaviour question
   
3. Developing questions about determinants
   
4. Organising the analysis sessions
   
5. Collecting Field Data
   
6. Organising and analysing results
   
7. Using the results 

Food for the Hungry developed this approach to identifying overcoming barriers with the help and funding of CORE, formerly the Child Survival Collaborations and Resources Group, as well as many local health promoters in developing countries.