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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Chumo - Film

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Launched in Tanzania in May 2011, Chumo is film that weaves malaria messages into a story of love, ambition, and determination. The film was produced by Media for Development International (MFDI) and directed by Jordan Riber for the Communication and Malaria Initiative in Tanzania (COMMIT) initiative, which is working to promote positive behaviour change around malaria control and prevention in Tanzania. COMMIT is led by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP) and funded by the United States Agency for International Development and the President's Malaria Initiative (PMI) project.
Communication Strategies

Chumo follows the story of Juma, Amina, and Yustus. Juma is an economically poor fisherman who loves telling tales. Amina is the girl who loves to hear his stories. They long to be together, but Amina's father, Ali, wants a better life for her. Ali finds this in Yustus, a rich but self-serving young suitor. Juma must put everything on the line to save their love, but he must sacrifice more than he bargained for in order to succeed. Malaria prevention during pregnancy is communicated through the dramatic story of the "star-crossed lovers."

The film was shot over a period of twelve days in Buyuni village, on the coast south of Dar es Salaam. Additional footage was shot in the waters off the coast and at MFDI studios in Dar es Salaam. The film premiered in the United States at the Pan-African Film Festival in February 2011 in the Short Narrative category. It was awarded Best Short Narrative and Best of Projections (best film) at the Northwest Projections festival in April 2011.

Development Issues

Malaria

Key Points

COMMIT supports the National Malaria Control Program in Tanzania by implementing a comprehensive strategy for behaviour change and communication in the prevention and case management of malaria. COMMIT specifically focuses on malaria prevention and treatment through the consistent use of nets, malaria detection and case management, and indoor residual spraying.

Partners

Media for Development International (MFDI), John's Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP), United States Agency for International Development, and President's Malaria Initiative.

Sources

Center for Communications Programs website and MFDI website - both accessed on May 27 2011.