Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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God's Water

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God's Water is a documentary project that tells the story of Tom Logan of the USA-based ecumenical organisation Marion Medical Mission (MMM), who is working with Africans to create their own sustainable source of safe drinking water through a community-based shallow well programme. "God's Water is a humanitarian - adventure biography that captures the inspiring story of an ordinary man who commits his life to extraordinary service"; its aim is to tell a story of hope, and to show how a relatively small amount of money, if well spent, can go a long way with lasting results. The one-hour film is a production of Wild Rose Pictures, Inc. and is affiliated with Documentary Educational Resources (DER) of Watertown, MA, USA, a nonprofit organisation founded to help distribute cross-cultural documentary films for educational use.
Communication Strategies

This programme uses the medium of digital video to share the experience of African villagers working together to address water and sanitation issues threatening their health and well-being. The one-hour programme takes an intimate journey along with Tom Logan - African missionary, entrepreneur and social radical - across the east-African country of Malawi. Logan is working with Malawian villagers to bring a sustainable supply of safe drinking water and key educational and medical services to areas that in some places have no paved roads or electrical power. As part of Logan's strategy, village residents supply the primary labour to build shallow wells; as villagers dig wells, crush stone, and mold bricks, MMM provides the cement, pipe, and pump (MMM makes a US$300 investment in expertise and materials). With an eye toward self-sufficiency and a sense of community ownership, groups of villages select one or two individuals to be trained in the maintenance of each well. Logan and his associates describe themselves as committed to working with villagers in a way that values their culture, ideas, feelings, and hopes.

Recently MMM and Logan conducted training sessions for volunteers in the United States who will be traveling to Malawi later in 2005 to participate in the shallow well programme. Cross-cultural collaboration is a project theme; the USA-based independent filmmaker working on this project will join Logan as he travels to Malawi and Tanzania in October 2005 to motivate and support additional shallow well initiatives.

The documentary itself combines location video and interviews with Logan, his associates, and his Malawian friends, along with archival images and an original indigenous musical soundtrack.

Development Issues

Clean Water.

Key Points

Organisers are convinced that this story is especially timely; in 2005 United Nations declared the next ten years as the "Water for Life" Decade, with the goal of greatly increasing the availability of safe drinking water to the world's economically poorest people.

The independent filmmaker working on God's Water suggests that "the viewer will gain hope in the human spirit through the collaborative efforts of people of different countries and cultures working together in a way that empowers communities by creating their own safe water supply, and giving them the collective courage to seek solutions to other critical community issues. It will show Americans accomplishing good deeds, working hand-in-hand with Africans who are willing and capable of improving their lives through hard work and cooperation. Hopefully, the viewers will be inspired to work on challenging issues for positive change in their own neighborhoods and around the world."

Organisers assert that "cholera - once rampant in these villages - has disappeared everywhere a shallow well has been built."

Partners

MMM, Wild Rose Pictures, DER.

Sources

Email from Mark S. Ducker to The Communication Initiative on August 1 2005.