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After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Trends in the Research and Practice of Health Communication Campaigns

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Noar, S. M., & Head, K. J. (2011). Trends in the Research and Practice of Health Communication Campaigns. Sociology Compass, 5(6), 426-438. doi: 10.1111/j.1751-9020.2011.00379.x

OBJECTIVES: A compelling communication tool that can potentially impact health-related outcomes and indicators across numerous health problems among a diversity of audiences is the health communication campaign. The purpose of the current article is to discuss trends in the research and practice of health communication campaigns. First, we discuss the issue of campaign effects and discuss a framework that encompasses key principles of effective campaigns. Next, we discuss four trends in health communication campaigns: (a) the increased application of marketing principles in campaigns; (b) the greater use of rigorous outcome evaluation designs in campaign research; (c) the increased use of cost effectiveness analysis in campaigns; and (d) the increased use of new media technologies in campaigns. Finally, we conclude the article with thoughts about the future of health communication campaign research and practice in relation to these trends.