Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

TRAIL Behavior Change Video Series

0 comments
Image
SummaryText

These three videos in a series from Pathfinder demonstrate the method of their "Tailored Reflection and Integrated Learning", or TRAIL, model of community mobilisation and action.

The methodology is used to move small groups through the process of problem identification and solution.  This TRAIL intervention in Burundi focused on "three behavioral objectives, for each of which a video was produced to illustrate the problems associated with the objective. TRAIL sessions using the videos were subsequently delivered by clinic administrators and trained TRAIL facilitators from Burundi's Ministry of Health [MOH]."

Janet's Choice is a film supporting women's choice to have health checkups at MOH clinics that include HIV testing and counseling for prevention of mother to child transmission (PMTCT) of HIV. This video is the story of a woman wanting to seek antenatal care in the face of local traditions and family members' demands. 23 minutes



Food for Thought is a Pathways to Change video to illustrate the problems associated with infant feeding and the importance of insisting on exclusive breast feeding. The video shows the involvement of family members, men in particular, in infant feeding decisionmaking. 20 minutes



In this video, Safety Net, a family is facing problems reducing malaria risk. The clinic has advised that the pregnant mother of the family sleep under the net provided by the clinic nurse. Though the father insists, the mother is resistant until her child contracts malaria. She recounts her story to another local family to explain why she is an active volunteer in distributing and educating the community on using bednets. 22:37 minutes

Publication Date
Languages

Subtitled in French or English

Source

Pathfinder website, April 29 2014.