"FGM/C is a cultural practice and, in many cases, a deeply entrenched social norm, rooted in gender norms often aimed at controlling female sexuality."

"...growing consensus that the most effective approach to reducing FGM [female genital mutilation] lies in culturally sensitive, community-based programmes that encourage social norms change."

"Most projects naturally start with a broad overall challenge, such as reduce violence at home, increase children's vaccination rates, or retain more children in school."