"Say: 'Let's now try to make sure that all of you leave this workshop with many practical ideas of how you can use all the four aspects of the EAST framework in the everyday work you are doing.

"[E]ffective behaviour change work is not about telling people what they should be doing; it is about understanding their situation and perspective and then, using such insights, motivating and

"I strongly believe that innovation is a key accelerator to achieving these ambitious SDG [Sustainable Development Goal] targets." Lydia Zigomo, Regional Director, UNFPA East and Southern Afric