Health action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Men As Partners in HIV Prevention (MAP)

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Initiated in 1988 as a collaboration between EngenderHealth and the Planned Parenthood Association of South Africa (PPASA), this sexual and reproductive health programme provides information, training, and discussion opportunities to men in South Africa. The purpose of the programme is to challenge those attitudes, values, and behaviours of men that compromise their own health as well as the health of women and children; and to encourage men to become actively involved in preventing gender-based violence and HIV/AIDS.
Communication Strategies

MAP reaches out to men and women in communities on issues including gender equity, reproductive health, relationships, HIV/AIDS, sexually transmitted infections (STIs), domestic violence, and sexual violence. MAP uses life skills workshops, professional training, and educational materials -through a network of 25 organisations - to create awareness and facilitate attitudinal and behavioural change among programme participants.


To launch the project, focus group discussions were conducted in Gauteng, Western Cape, Eastern Cape, and Free State province on the issues of gender equity and violence against women. Based on information from these discussion groups, organisers developed a training manual for PPASA educators to conduct educational workshops with groups of men in a variety of settings (such as workplaces, trade unions, prisons, faith-based organisations, community halls, and sporting arenas). Typically a week long and often residential, workshops address the complexities of how gender roles affect men's lives. Though the programme is for men, women are welcome to attend the workshops, which focus on violence, sexual and reproductive health, parenting, support and care for people living with AIDS, and men's roles and responsibilities.


The activities in the manual are designed to increase men's and women's awareness and to promote discussion. Interactive methodologies are designed to help participants examine their beliefs on various issues and consider alternative perspectives. Some of the methodologies include: values clarification exercises; games; role playing exercises; small-group discussions; case stories; videos; documentaries; and story telling. Workshops emphasise day-to-day strategies men can use to promote gender equity and positive male involvement.


The workshops are designed to, first, use a human rights framework to increase men's awareness of how contemporary gender roles mirror power inequalities associated with the apartheid struggle. A second workshop strategy to show men the price they pay for the benefits and privileges they enjoy because of existing gender constructs (such as the repercussions they face for not being responsible and the sense in which violence toward women may provide only a fleeting sense of power. Third, the workshops try to help men see women's perspectives on a variety of issues, as well as to recognise the media's tendency to project a false notion of masculinity and chauvinism.


The participatory activities can be used in both urban and rural environments and in both community and workplace settings. The MAP programme can be adapted for various audiences including adolescents, adults, parent groups, and professionals.

Development Issues

Gender, Health, HIV/AIDS, Women, Violence, Rights.

Partners

PPASA, EngenderHealth, and a number of South African organisations including the AIDS Consortium, the Solidarity Centre, the Women's Health Project, and Hope Worldwide.

Sources

Letter sent from Pumzile Kedama to GENDER-AIDS eForum; and "An examination of The Men as Partners (MAP) program in South Africa" by Manish Verma, forwarded to GENDER-AIDS eForum 2003; "The Men As Partners Program in South Africa: Reaching Men to End Genderbased Violence and Promote Sexual and Reproductive Health" [PDF], by Andrew Levack, Manisha Mehta, and Dean Peacock.