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Adopt-A-Minefield Campaign - Global
The Adopt-A-Minefield Campaign, a program of the United Nations Association of the USA (UNA-USA), engages individuals, community groups, and businesses in the United Nations effort to remove landmines around the world. The Campaign serves two main purposes: (1) to help save lives by raising funds to clear minefields; and (2) to educate the public about the global landmine crisis.
Communication Strategies
The Campaign seeks sponsors to "adopt" minefields identified by the United Nations as being in urgent need of clearance. Sponsors raise funds in their communities to clear their adopted minefields and return land to productive use. Every dollar raised is forwarded to the United Nations for mine clearance operations. The Adopt-A-Minefield Campaign has developed a web site (http://www.landmines.org) with the dual purpose of serving as an educational forum for the global landmine issue and as a fundraising tool for the Campaign.
Development Issues
Safety, peace-keeping, landmines.
Key Points
Since its official launch in March 1999, the Campaign has received over $2.5 million in payments and pledges for the removal of minefields in Afghanistan, Bosnia and Herzegovina, Cambodia, Croatia, and Mozambique. More countries will be added as the Campaign grows.
Partners
Sponsors who adopt a minefield visit the web site for more information.
Sources
Letter from Nahela Hadi of UNA-USA to The Communication Initiative and Adopt-A-Minefield web site.
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